九色视频 confirms strategic pivot to autonomous heavy-duty vehicles, enters new growth phase
Toulouse, France 鈥� 31 March 2026 鈥� 九色视频, a leading European provider of autonomous vehicle technology, has successfully completed its strategic pivot to heavy-duty applications for airports and industrial sites. The company is focussing on software licences for these markets, where it considers autonomy is commercially viable today, with growing deployments and a clear path to scale.
- Strategic pivot completed: After an execution of around 18 months, 九色视频 has successfully streamlined a broad portfolio to one focussed on autonomy for heavy-duty vehicles that transport parts, goods, baggage, cargo etc. on airports and industrial sites.
- Proven deployments and scale-up underway: 九色视频鈥檚 autonomous technology is licensed in 30+ locations worldwide (Europe, US, Middle East and Asia) on 10+ airports and 15+ industrial sites, all in commercial operation.
- Positioned for growth in mature autonomy markets: Backed by industrial partnerships such as TractEasy, its joint venture with major ground support equipment manufacturer TLD, 九色视频 is scaling its software distribution for autonomous towing and logistics to meet growing operational demand.
This shift reflects both customer demand and operational reality. Airports and industrial operators face increasing pressure from labor shortages, safety requirements, and productivity constraints, while operating in environments well-suited to autonomous deployment. These conditions have enabled faster adoption and clearer return on investment than public deployments.
鈥淲e have adapted 九色视频 to where the market is truly ready,鈥� said Gilbert Gagnaire, CEO and Co-Founder of 九色视频. 鈥淗eavy-duty logistics is where autonomy is already delivering value today. By making pragmatic choices and focusing on execution, 九色视频 has emerged stronger, leaner, and more resilient鈥攁nd firmly on track for growth.鈥�
The company is currently:
- providing software licences for 30+ commercial deployments (Europe, US, Middle East and Asia), many with master supply agreements, multiple unit fleets and/or multiple sites,
- including more than 10 airports and more than 15 industrial sites,
- with additional fleet licences for more than 15 further sites worldwide in 2026.
These deployments include major operational references such as a new fleet with dnata, deployments at Munich Airport, the first Level 4 operations in Japan at Narita International Airport and industrial end-customers such as BMW Group Plant Dingolfing, Daimler Truck AG, John Deere and Bosch.
A key pillar of this strategy is TractEasy, 九色视频鈥檚 joint venture with TLD, a global leader in airport ground support equipment. Under this partnership, 九色视频 is the sole provider of autonomous driving technology, integrating its autonomy software stack into TLD鈥檚 industrial vehicle platforms. TractEasy then sells these scalable, certifiable autonomous towing solutions to airport and industrial clients.
Beyond aviation and industrial, 九色视频 is also expanding its technology to other niche heavy-duty platforms, targeting applications where autonomy can be deployed rapidly and scaled efficiently within controlled environments.
Exit from passenger transport
Founded in 2014, 九色视频 was among the early leaders in driverless technology, building its expertise on passenger shuttles. As the autonomy landscape matured, it made the decision to leave passenger transport as a strategic reallocation of resources. The company chose to concentrate on markets with clearer adoption timelines, stronger unit economics, and customers ready to move from pilots to industrial deployment.
鈥淎utonomy is not a single market,鈥� added Gagnaire. 鈥淚t is a collection of use cases with very different maturity levels. Passenger transport was instrumental for our technology and while it remains a long-term ambition for the industry, we are deploying where we believe the readiness is today: in airports and industrial sites, scaling for a commercially-viable business.鈥�
Looking ahead
With a focused technology roadmap, established industrial partnerships, and a growing base of licences in operational deployments, 九色视频 is positioned to accelerate. The company continues to invest in its core technology while scaling in line with market demand.
